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Yuz Medya

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Up-to-date guides and tips on web, social media and digital marketing.

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A screen reviewing image weight and layout shift that affect website speed

11 Oct 2026 · 5 min read

Website speed and Core Web Vitals

Site speed is not a score badge. Image weight, a shifting layout and a script that delays the click affect both the ad click and the form.
A marketing note separating the decision metric from diagnostic metrics

10 Oct 2026 · 5 min read

Which digital marketing metric should decide

Impressions, likes and clicks are diagnostic. The decision is made on a defined event: a qualified form, a sale or a kept appointment. When the definition changes, the comparison ends.
Product samples arranged on a measured background according to a shot list

09 Oct 2026 · 5 min read

A product photography shot list

Product photography does not start by hunting for a handsome background. The shot list writes which product, which angle, which channel and which measurement will leave that day.
A desk where a storyboard and shoot notes for a corporate film are prepared

08 Oct 2026 · 5 min read

Briefing a corporate film

A corporate film is not a camera tour of the office. The brief writes, before the shoot day, who it answers, which question, and in how many seconds.
Social and print design samples prepared in the same brand language

07 Oct 2026 · 5 min read

How to keep a brand language in graphic design

Brand language is not trying a new font on every post. When color, type and crop stay stable, a changing campaign still looks like the same sender.
A category storefront where the product list and filters sit together

06 Oct 2026 · 4 min read

SEO for ecommerce category pages

A category page is not a blog post. The list, the filters and a short explanation should help the person choose. The same text should not be pasted onto every page.
A desk comparing Google Business Profile details with the address on the website

05 Oct 2026 · 4 min read

Local SEO and Google Business Profile

Showing up on the map is not embedding a map on the site. Name, address, phone, category and real photos should describe the same business.
A screen reviewing indexation and redirect rows in a technical SEO audit

04 Oct 2026 · 4 min read

What to fix first in a technical SEO audit

A technical audit produces hundreds of rows. Indexation, redirects and the measurement tag come first. Speed and schema come after. Cramming all of it into one week does not close the job.
A layout showing heading hierarchy and intent on a service page

03 Oct 2026 · 5 min read

On-page SEO: titles and intent

On-page SEO is not burying a keyword in the title. The page should answer one intent, and the title should say that answer.