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Yuz Medya

SEO

Up-to-date guides and tips on web, social media and digital marketing.

A Google Business Profile record with address and category rows on screen

30 Oct 2026 · 4 min read

Local SEO: how to run a Google Business Profile

Local search is a storefront beside the website. If address, category, photos and reviews disagree, Maps takes people to the wrong door.

A category storefront where the product list and filters sit together

06 Oct 2026 · 4 min read

SEO for ecommerce category pages

A category page is not a blog post. The list, the filters and a short explanation should help the person choose. The same text should not be pasted onto every page.

A desk comparing Google Business Profile details with the address on the website

05 Oct 2026 · 4 min read

Local SEO and Google Business Profile

Showing up on the map is not embedding a map on the site. Name, address, phone, category and real photos should describe the same business.

A screen reviewing indexation and redirect rows in a technical SEO audit

04 Oct 2026 · 4 min read

What to fix first in a technical SEO audit

A technical audit produces hundreds of rows. Indexation, redirects and the measurement tag come first. Speed and schema come after. Cramming all of it into one week does not close the job.

A layout showing heading hierarchy and intent on a service page

03 Oct 2026 · 5 min read

On-page SEO: titles and intent

On-page SEO is not burying a keyword in the title. The page should answer one intent, and the title should say that answer.

A screen reviewing the loading trace of a slow web page

15 Sep 2026 · 5 min read

How Website Speed Affects Google Rankings

A slow page tires the visitor and the crawl. Speed is not the only ranking rule. It is a weakness that gets ignored until it costs the click.

A local SEO review of a business profile on Google Maps

14 Sep 2026 · 5 min read

How to Improve Your Business Visibility on Google Maps

Showing up on the map is not the same as hanging a sign. The profile, category, photos, reviews and the address on the site have to say the same thing.

An SEO working session reviewing search results and page structure

12 Sep 2026 · 5 min read

What Is SEO and How Does It Work?

SEO is how a search engine finds a page, understands it and treats it as a candidate. Not a ranking promise — crawl, content and authority moving together.

A screen reviewing the product grid of an ecommerce category page

05 Sep 2026 · 4 min read

Ecommerce SEO for Category Pages

A category page is not a paragraph dropped above a product grid. Intent, filters and internal links should share the same group name.