Ecommerce
Up-to-date guides and tips on web, social media and digital marketing.
02 Oct 2026 · 5 min read
Product variants and catalog structure
A catalog is not a photo gallery. Product, variant and category should let the customer choose without telling the same object three times.
01 Oct 2026 · 5 min read
Shortening the ecommerce checkout
If cart, address, shipping and payment feel like separate obstacles, the sale breaks on the steps, not on the product. A short checkout does not hide the cost until the end.
11 Sep 2026 · 5 min read
Stock and Marketplace Integration for Ecommerce
If the site, the marketplace and the warehouse each keep their own stock, orders get cancelled. One source, a clear order flow and an error log are the real job.
10 Sep 2026 · 5 min read
What to Check When Building an Ecommerce Site
An ecommerce site is more than photos and a cart. Catalogue, payment, shipping, the mobile step and measurement belong in the brief before launch.
02 Sep 2026 · 4 min read
Where to Start When Launching an Ecommerce Site
Ecommerce does not start with a theme. Traffic gets expensive before the catalogue, payment, shipping, legal pages and measurement are in place.