Photography

A photography job is a real frame in place of the stock smile from a library. The color of the product, who the team is and the place as it looks today are yours only when they are photographed there. Yuz Medya plans the day in Istanbul backwards from where the frame will be used. A web hero, a product card, a catalog, an ad and a social crop are not accidents of the same pose. Without a list the day ends in frames that are pretty and unusable. We do not deliver a stock photo as if it were your workshop or your room.

Retouch is not a way to turn one product into another. Dust, a scratch and a crooked horizon are cleaned. The color of cloth, the texture of food or the tone of metal is not pulled away from what is on the shelf. “Make it brighter” does not change what the customer will receive. A face or a brand without permission does not enter the frame. At an event, how a person in the background may be used is its own line in the shoot note.

Which shoots belong here

Product, team portraits, an office or a plant, a shop window, a hotel room and an event are the work on this page. An ecommerce card and a corporate about page can share the same light. They do not have to share the same frame. On the card the product is cut clean and consistent. On the about page the person and the place have to read. Weddings and personal albums are not this service. If you also need one commercial film, the day can be built with video production. Photography is not left as the leftover of the video crew.

Color and space move toward the corporate identity palette. If a frame will become a campaign poster, graphic design says where type must sit before the shoot. We do not deliver a frame whose only empty spot is the middle of a forehead. Store cards are cropped to the ecommerce website size. A social calendar can feed from the same selects inside social media management.

What the day needs beforehand

A list does not save a dirty product, a team that was not told, or a room that is still in the way. Preparation is part of the shoot.

• A usage list: web, card, catalog, ads, social, press
• Products that are clean, complete and in the right color sample
• Who must be in the frame, and who must not
• The hour of the place, the daylight, and any ban on flash indoors
• Old frames you treat as a reference, and the stock look to avoid
• The limit on web size, print size and how many selects

How Yuz Medya runs the shoot

A usage map is written. Each use has a count and a note on empty space. The web hero leaves room for type. The product card keeps one background across the series. In a team portrait the background does not eat the room; the person is recognizable. The list closes with your approval. On the day we add a line outside the list only when a frame is genuinely useful. We do not inflate the day into “shoot everything”.

Selects are not the whole card dumped on you. An agreed count arrives with color and basic cleaning. Heavy retouch — compositing, changing a body, rewriting a label — is discussed separately, and it is not done if it would mislead about the product. File names follow use. A folder of IMG_2044 is not a delivery. The right of use is the places written in the scope. We do not sell the same frame to another brand as “your office”.

Scope

Scope is the subject on the list and the selects. Unlimited poses, unlimited rooms or three cities in one day are not included.

• Product: a series on a ground, details, and a real-use frame if it is needed.
• Portrait: team, founder or a lead on the floor. We do not force an unknown model.
• Place: office, plant, shop, room — tidied, not hidden behind a crop of the mess.
• Event: the agreed hours, the speakers and the general atmosphere.
• Selects and retouch: color, dust, horizon. Misleading composites are out.
• Crops: separate sizes for web, social and print.

Makeup, a stylist, a large set or an outdoor permit is written as its own line. Otherwise we do not say the set includes everything. Aerial is not inside this package. If the story needs scale, drone work is attached separately.

Method

Light is built to keep the real color of the product. In a card series the ground is not white on one item and blue on the next. A shadow stays if it explains the form. We do not drown everything in a sticky shine. Lifestyle is shot only when it shows real use. We do not put the product in an unrelated set and call it a lifestyle. In portraits people do not have to stand on the same millimetre. The expression should resemble the work that team does.

On location, traffic and daylight decide the hour. In Istanbul a west-facing front in the afternoon is a different result from the morning. We do not leave that unwritten as “we will shoot if the weather is nice”. At an event the priority is the speaker and the moments you marked. Photographing every table equally thins the frames you will actually use. Delivery crops the same frame to horizontal, square and vertical with the type area in mind.

Stages

Usage map

We write which place needs which size. If the size is unknown, we ask for the template. A hero cropped by guess swallows the type when it is published.

Preparation

Product, clothing, how the room is set and permissions are checked before the day. The day is not split around a missing sample. If it must split, the second hour is written separately.

Shoot

The list closes in order. When the light changes, a product series is not restarted at random. It is shot as a block so the series stays consistent. Team portraits are placed at an hour when those people are actually there.

Selects and delivery

A first select comes to you. The limit on rejects and retouch is plain. The delivery folder is split by use. Raw files are included only when the scope says so.

What you gain

The site, the ads and social show the same place. Product color does not break away from what the customer receives. The team page does not resemble stock faces. Files are named, so six months later nobody is hunting for which frame was the cover. This is not a promise that every frame will bring a sale. The promise is that the frame is real and usable.

Common mistakes

Shooting without a list, giving everyone the same “smile” pose, and retouching the product into another color come first. A hero with no room for type gets cropped in design and loses a face. Mixed color temperature makes every catalog page look like another brand. Delivering eight hundred frames as a folder also dumps the edit on you.

Using a stock frame as your place is the same family. If the hotel room, the workshop or the window was not shot at yours, we do not publish it without saying so. An unpermitted close-up at an event works the same way. Without a permission note, that frame does not enter the selects.

Related work, and a quote

Moving image can share the day with video production. Words share the frame with content production, posters with graphic design. The identity palette decides color. The store and social each take their own size from the same selects.

Tell us what should be photographed, where it will be used, and a date that works, through the contact form. After discovery we lock the list, the number of selects and the retouch limit. We do not boast about a frame count. What we shoot is a real frame that fits the size you will use.