On-page and off-page SEO is not pasting a phrase into a title and waiting for a position. Someone types a question; search reads the page that answers it and the seriousness of the place that page sits in. On the page, that means the title, the copy, the heading order and the links to the rest of your site. Off the page, it means a mention or a link from somewhere that is actually about your work. Yuz Medya keeps both sides in one brief in Istanbul. We do not promise a ranking. The monthly note says which intent was written to which URL, and what was published.
Copy alone does not produce authority. Authority does not lift an empty page. If a service page is only a paragraph about “quality service”, there is nothing for an outside mention to point at. If the page is full but the rest of the site never links to it, search does not read it as the main job of the company. The work is closing those two gaps on the same calendar.
Who this is for
It fits service firms that collect quotes, appointments or dealer applications, exporting manufacturers, and professional teams with more than one specialty. A consultancy in ĹžiĹźli and a producer with a catalog in Ä°kitelli do not share a keyword list. One of them is read by a decision-maker who wants the method. The other is searched for a product group, a standard and a delivery term. For a clinic, a law office or an accountant we do not write outcome promises. The page says who you are and how the work proceeds.
When the real job is a catalog and a cart, the path moves to ecommerce SEO. When branches and map intent dominate, local SEO stays as its own line in the same month. If the site cannot be crawled, redirects are broken or canonicals fight each other, the floor is fixed first in technical SEO. A content program is not built on a broken index.
What has to be clear first
We do not start from a keyword tool’s export. We ask who is searching, which job is profitable, and which demand you knowingly turn away. Without those answers the map looks full and the sales team does not recognize the enquiry that page produces.
- The services that make money, and the work that will not be written
- Which URL owns which single intent
- Who can open Search Console, analytics and the site
- Where the current copy lives, and who approves it
- Which languages are live, and whether you can actually support them
- The alternatives a customer compares, not a vanity competitor list
How Yuz Medya runs the work
The accounts stay yours. We take access through Search Console and analytics. We do not move the property into an agency asset. The first read shows which URLs already get impressions, which ones look like copies of each other, and which service has no page at all. The month’s list then names the pages to rewrite, the URLs to merge, the internal links to add, and the mentions worth seeking only when there is a real reason.
Publishing moves with your approval. If you write, the brief is plain: who it is for, which question it answers, which proof it may use. If we write, content production uses the same voice, so the SEO page and the sales page do not speak two dialects. The month-end note does not inflate a ranking table. It records what was published, which queries opened up, and whether sales can use the page.
What is in scope
This engagement is the narrative on the page and the mention off the page, moving together. Rebuilding the technical base, a map profile or a store category are separate packages. We do not sell all three under one vague word.
- Intent map: service, question and location intents split onto their own URLs.
- Page pattern: title, H1, subheads, first screen and internal links.
- Copy: a repair of the current page, or a brief for a new one.
- Internal links: related services, sectors and articles that recognize each other.
- Mentions: your name in places that are about the work, and that are real.
- Monthly note: what shipped, what was merged, and next month’s order.
Bought link lists, private blog networks and “this many backlinks” packages are out of scope. A trade body, a supplier page or a real publication comes up only when there is something to say there. We do not place a story on a news site when there is no news.
How the page and the mention are handled
Each URL carries one primary intent. Industrial shelving and an office archive cabinet do not compete on the same page; both lose. The title is the sentence of that intent, not a pile of phrases. The first screen says what you do, who it is for, and the next step. Proof is a permitted reference, a process or a concrete delivery. We do not add invented client counts.
Internal links are not a footnote dump. A service page links to the sector and the question that complete it. The anchor is not the same phrase every time; it stays in the language a person would actually write. Off the page, there must first be something worth citing: a clear method, a comparison, or a process you genuinely know. We do not go hunting for links when there is nothing to cite.
Stages
Access and the baseline
Search Console, analytics and the current URL list are read. Duplicate addresses, empty services and titles that collide are marked. A page is not ignored because traffic is low. Sometimes the page was never written.
Map and priority
The jobs with demand and margin are written first. A blog does not become the main job while the service page is still thin. Each month we pick only as many pages as can actually ship. Twenty drafts do less than two published pages.
Publish and the internal web
Approved copy goes live, a redirect is written if an old URL exists, and related pages link in. Titles are not changed every week. A page needs to stand in its published form long enough to be read.
The outside line, and the reading
Mentions are sought only where there is a reason. The monthly note also records what was tried and what was not found. “We worked on it” is not left without a list.
What you gain
Sales can attach the same page to a proposal. A visitor who did not come from search can still tell what to ask for. The copy stays with you; if you change partners, the page and the map remain on the site. If ads open, Google Ads carries the same promise. Organic work leaves a page that still stands in a week when ads are off. That is not a guarantee of a position or a date.
Mistakes we keep out
Repeating the same phrase in every paragraph, letting the blog overshadow the service page, and rewriting the title every week all tire the page. A bought link can swell a profile for a short time. A link from a site that has nothing to do with your work adds nothing you can explain. There is another version of the same mistake: saying “organic is up” while the form is broken. If the enquiry reaches the wrong person, the problem is operations, not the keyword.
Scattering a district you do not serve is in the same family. A Kadıköy page when you have no work in Kadıköy misleads both the visitor and search. If the branch is real, that job moves to the local line. If it is not, the page states the area you actually cover.
Related work, and a quote
If the page is slow or the index is messy, it is read at the same table as technical SEO. If the site is new, the copy belongs inside the corporate website map, not as a patch after launch. Store intent and map intent stay separate. We do not melt the three into one report.
Send the site address, the service you want to be found for, and who will write, through the contact form. After discovery we lock the first slice of the intent map, how many pages a month is realistic, and whether an outside line is even needed. We will not write a first-page sentence. We will write which page answers which question.
What we deliver
- Keyword map
- Title and content structure
- Internal linking
- Quality backlink plan
- Monthly content
- Ranking report
Frequently asked about this service
We do not promise a month. Competition, the state of the page and whether publishing continues all change the result. Early work is the map, technical blockers and a few strong pages. Position means something after that floor is in place.
Splitting them helps the report. Splitting the job in two does not. Hunting for outside links before the page has something to say wastes the month. Yuz Medya keeps both on one monthly list and writes which one has priority.
We do not turn that into a calendar promise. The pages you publish, the competition and the technical state of the site all change the time. In the first month the map, the priority and the work that went live are visible. Position is not promised as the return on that work.
We build the map and the page structure. If your copy is ready, we edit it. If the team cannot write, content production is scoped separately. Copy with invented claims does not go live without your approval.
No. A blog in front of a weak service page steals the main job. An article opens only when it answers a specific question and links to the service it supports. If nobody will write, we do not create an empty news category.
No. We do not use bulk links from unrelated sites or private blog networks. A mention is discussed only when a real place, related to the work, has a reason to cite you. We do not sell a package by count.
No. Organic work and Google Ads are separate channels. They can run together, but budget, conversions and the report are not mixed. Advertising is discussed on its own.
No. If the page cannot be crawled or is stuck in a canonical error, technical work is discussed first and scoped separately. Content is not poured onto an address that cannot be found.
Either way. If you write, the brief, the title and the limit on proof are clear. If we write, voice is locked in discovery and the page goes live with your approval. We do not publish an unapproved page.
This work is on-page narrative and off-page mentions. The map listing, branches and NAP consistency belong to local SEO. They can share a brief. They are not the same package.
Ads carry the demand of that week. The organic page is the explanation that remains when ads pause. The promise should match. Clashing titles weaken both the click and the form. That is why they are read together.