Digital Technology

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A screen reviewing image weight and layout shift that affect website speed

11 Oct 2026 · 5 min read

Website speed and Core Web Vitals

Site speed is not a score badge. Image weight, a shifting layout and a script that delays the click affect both the ad click and the form.

A performance panel showing Core Web Vitals measurements

16 Sep 2026 · 5 min read

What Are Core Web Vitals?

Core Web Vitals are three experience measures Google publishes for loading, responsiveness and visual stability. They are a user record, not a vanity score.

A measurement screen matching ad conversion events to notes

10 Sep 2026 · 4 min read

How Pixels and Conversion Tracking Work

A pixel is the counter that tells the ad account what happened on the site. If you have not named which event counts as work, the account grows cheap motion.