Commissioning a site is not picking a theme. A weak brief and an unmeasured launch become “we have a site but it does not bring work” six months later.
Check these before you buy
Write the audience and the action (quote, booking, sale). Keep the menu short. Match the brand. Design for a thumb, not only a desktop. Put SEO fields, speed and clean URLs in the build — not as a later favour. Write real service copy. Confirm who owns the domain, hosting and the admin.
We run this checklist on website design projects.