What Is SEO? (Search Engine Optimization)

SEO is the work of matching a page to the question people actually type. It is not a magic keyword list — technical health, useful content and earned trust have to move together.

Crawl, index, rank

Google discovers pages by following links, stores what it understands, then ranks the most relevant results for a query. Speed, mobile usability, depth and internal links all play a part.

We keep SEO next to ads: a weak landing page makes paid clicks more expensive. See technical SEO for how we work.